Why Is Original Content a Must in SEO?

Sometimes, it is tiring to keep up with other websites in the niche that you are competing with. You have to constantly do keyword research and targeting, update yourself on trends and news, answer emails and other reader inquiries, improve your web design and the most tiring of all, write original SEO articles regularly. The stress of optimizing a website for search engines can drain your passion, but it is certainly a worthy venture that you can turn into a fulltime business.

If you are losing reasons to continue with this online venture, here are some reasons why you should keep writing original content for search engine optimization.

1. For the acquisition of trust symbols

qualityThe acquisition of trust symbols is a popular SEO tactic to increase click-through rate in addition to keyword targeting. These symbols come in the form of accreditations, registrations, memberships, awards and certifications given by standardizing and regulatory organizations (e.g. Better Business Bureau for corporate integrity, ISO for operation and production and Microsoft for online security).

Sometimes, media organizations (e.g. Reader’s Digest) and educational institutions (e.g. Wharton School of Business) also bestow trust symbols for special achievements in e-commerce and online marketing. They serve as guarantee of your website’s quality and safety. Through time, they will improve your online reputation, which you will need to rank high.

Trust symbols are earned, and the best way to earn them is by continuously publishing original SEO articles that are optimized for search engines to invite traffic. Needless to say, you cannot have them if you only have duplicate contents to flaunt. You have to commit for quality if you also want your career to be recognized.

2. For the online reputation

SEO marketingOnline reputation is a big deal in SEO marketing because it practically decides the future of websites that wish to make money. It significantly affects the discoverability and ranking of your website, and also the reception of internet users.

Community management and social media promotion are two important aspects of search engine optimization. The main goal of these strategies is to earn high online reputation through shares, likes, trend and gaining more followers – things that you can only have if you offer original SEO articles. You surely do not expect to gain thousands of likes or shares for a post you just copied from a more reliable source.

3. For the training

SEO Writing skillsThe training of SEO skills is possible with continual practice. If you want to develop your SEO writing skill, continue writing original contents that undergo proper keyword research, HTML heading and body tag positioning, internal linking and reputation monitoring. If you want to master SEO marketing, learn how to apply content management (on-page optimization) and link building tactics (off-page optimization) from scratch.

4. For the freedom from legal problems

Certain keyword research tools are available online to help you identify usable keywords used by your competitors, so that you can also apply them for your own advantage. Such tools are not used to merely copy and paste contents from other websites because you are expected to write your own SEO articles.

Ranking low in the SERP is the least of your problem if you will continue to create duplicate contents from other websites. The worst-case scenario is that your website will get shut down while you pay all the damages from stealing other people’s ideas.

5. For the traffic

Web crawlers do not give high score to duplicate contents if you are the one with lower click-through rate. Publishing duplicate contents is an enough reason for search engine algorithms to dismiss your website as a nuisance, low-quality or irrelevant.

6. For the profit

Ultimately, writing original SEO articles is all for the profit. You optimize your articles for search engines so that they can be easily discovered and ranked, and perhaps attract readers that can be converted to followers and then, paying customers. Getting the traffic you need through SEO is just the first part. Making money from that traffic will still determine your success.